To support the launch of the Ubisoft Creators Program, WAYPOINT delivered a custom-built website designed to empower video game creators, influencers, and streamers through a seamless and immersive digital experience. Focused on community-building and brand alignment, the site features a responsive layout, modular design system, and intuitive navigation, all tailored for a gaming community platform.

Functioning as a central hub for Ubisoft’s global creator network, the site merges web design for gaming communities with strategic UX thinking to onboard users, facilitate access to exclusive content, and foster long-term engagement. From the visual language to the user flow, every detail supports the program’s goal of amplifying gaming content creators and streamlining participation in Ubisoft’s ecosystem.

The project not only demonstrates effective video game website design, but also showcases a community-first digital platform built with flexibility, scalability, and storytelling at its core. By balancing brand identity with user needs, WAYPOINT helped create a streaming creator hub that reflects the evolving landscape of digital fandom, influencer program websites, and custom web experiences in the gaming industry.