Dive into the world of video game creative agencies with WAYPOINT as we explore how a talented and passionate team delivers high-impact trailers, packaging, collectibles, and full e-commerce solutions, building strong client relationships and driving success through creativity and precision.

Gaming merchandise has evolved from simple logo t-shirts into high-fashion items, reflecting personal identity and passion for gaming. As gaming culture merges with mainstream fashion, exclusive designs and collaborations are now central to gaming apparel. WAYPOINT specializes in creating impactful game launch merchandise, blending fashion with gaming culture. Explore the post to see how brands level up their game!

Discover how WAYPOINT ensures game packaging meets global standards! From translation & design to SKUs & collector’s editions, we handle every detail for seamless distribution. 🎮 Featured Topics: ✅ Adapting packaging for different regions ✅ Managing SKUs & barcodes ✅ Designing collector’s editions & influencer kits From The Callisto Protocol to Cuphead, we bring games to players worldwide. Watch now! 🚀

We’re excited to welcome Karla Cruz as WAYPOINT’s new VP, Staff Augmentation! With her expertise in business development, talent acquisition, and client relations, she’s set to drive our growth and deliver top-tier creative solutions for the gaming industry. Join us in welcoming Karla to the team! 🎮🔥

We are excited to welcome Gabriel Roy to the WAYPOINT team as a Senior Software Developer! With over 15 years of experience as a full-stack developer, Gabriel has a proven track record of delivering innovative and scalable solutions across industries.

Explore 'Our Previous Works: Part 2,' showcasing our diverse projects from Collectibles to promotional videos and digital assets. As a leading video game marketing agency, we continually push creative boundaries to deliver impactful solutions. Discover more at waypoint.la.

Join us for the latest Side Quest Sessions episode as we explore the creative and impactful world of video game influencer kits! Learn how these unique packages combine innovation, fan connection, and community buzz to transform gaming experiences into meaningful moments for players and influencers worldwide.

Discover our latest projects in "Our Previous Works: Part 1." From Packaging Localization to e-commerce websites and experiential activations, we push creative boundaries as a top video game marketing agency. Learn more at waypoint.la.

Discover what makes video game collectibles irresistible. Explore craftsmanship, nostalgia, exclusivity, and design that turn gaming merchandise into must-have treasures.

Discover how to design engaging mobile games by aligning with player motivations. Learn how mobile game marketing campaigns and creative services drive long-term engagement.

Discover how Los Angeles' diverse culture and trendsetting innovation fuel unique branding and content creation. Learn how our Creative Agency in Los Angeles taps into LA's creative pulse.

Discover why early trailers are key to game success. Learn how strategic trailer production at WAYPOINT builds anticipation, secures media coverage, and creates engaged communities.

Dive into creative game marketing with WAYPOINT's CEO, Sean Murrin in this new episode from TriplePoint's Real-Time Strategy podcast. From exclusive collectibles to memorable unboxing experiences, discover how we connect fans with the worlds they love through innovative merchandise and influencer partnerships.

In this new 'Side Quest Sessions' episode, we will dive into the captivating world of video game collector's editions! Explore the creative process, fan engagement, and emerging trends that make these collectibles so special for gamers and fans.

Unlock the magic of storyboarding with WAYPOINT. Discover why storyboards are crucial for video game trailers and animations, and how they streamline project planning and team alignment.

Explore the eerie world of the Silent Hill 2 Remake trailer and discover our exclusive Silent Hill merchandise collection. Celebrate the legacy with iconic collectibles and apparel.

Unlock the power of influencer marketing in video game promotion! Learn how gaming influencers build trust, create communities, and drive success. Discover how WAYPOINT leverages this strategy to elevate games and engage audiences.

Discover 'Secret Level,' an anthology series celebrating video games and their impact. Uncover captivating narratives from top industry creators.

Discover how to create a standout game trailer with our expert tips. Learn how to identify your audience, leverage creative assets, and choose the perfect theme to showcase your game. Maximize impact with high-quality 3D animation and effective gameplay presentation.

Discover why unboxing videos are so captivating! From their authentic insights to the thrill of surprise, explore how these videos enhance the appeal of video game collectibles and merchandise. Learn how WAYPOINT creates memorable unboxing experiences.

Explore the 'Side Quest Sessions' series on crafting compelling game trailers. Learn techniques and strategies for creating engaging trailers that captivate your audience and highlight your game’s unique features.

Explore how WAYPOINT crafted a premium video game influencer kit for Warcraft Rumble. From concept to creation, discover how our custom design and packaging captured the game's essence and engaged influencers with high-quality collectibles.

Discover how WAYPOINT partnered with KRAFTON Europe to create an interactive influencer kit for PUBG's RONDO map. Explore the creative process behind the immersive puzzle box, designed to captivate influencers with a unique blend of eastern culture and PUBG's military aesthetic.

Join WAYPOINT in celebrating Dungeons & Dragons' 50th anniversary with a unique holiday mailer. Discover the creative process behind the collector's kit designed to honor the game's rich history and exciting future, featuring exclusive items and immersive experiences.