About WAYPOINT
WAYPOINT operates official ecommerce stores for some of the world's most recognized gaming and entertainment brands.
We create merchandise, manage communities, launch products, and operate Shopify stores for gaming and pop culture licensors.
We are looking for a highly engaged gamer, community builder, and ecommerce marketer who understands how to turn fan enthusiasm into sales.
This role combines community management, campaign execution, and marketing leadership.
It is a hands-on role for someone who likes doing the work, generating ideas, and helping others execute at a high level.
Role Overview
We currently have multiple Community Managers supporting our stores.
The Community Marketing Lead will remain an active Community Manager while serving as the most senior member of the community team.
Think of this role similarly to a senior customer service representative who still handles tickets but also helps improve the department.
This is not a traditional management role.
You will not spend your day in meetings.
You will spend your time building campaigns, engaging communities, creating content plans, reviewing marketing assets, obtaining approvals, and finding ways to drive sales.
Most importantly, we want someone who genuinely understands gaming communities and can identify opportunities others miss.
Core Responsibilities
Community Management
You will actively manage communities across assigned brands.
Responsibilities include:
You should understand how gaming communities communicate and what motivates them.
Campaign Execution
You will help transform product launches into successful campaigns.
Responsibilities include:
You are expected to execute campaigns, not simply coordinate them.
Marketing Asset Ownership
You will own the marketing asset workflow.
Responsibilities include:
You will be responsible for keeping launches moving forward.
Licensor Marketing Approvals
You will manage marketing approval workflows.
Responsibilities include:
Strong communication skills are critical.
Community Strategy and Growth
We are looking for someone who can contribute ideas that move the business forward.
Responsibilities include:
We value ideas supported by execution.
Team Leadership
The Community Marketing Lead is the senior member of the Community team.
Responsibilities include:
This is a leadership-by-example role.
You will lead through execution rather than authority.
Performance Review
You will review marketing performance and campaign effectiveness.
Responsibilities include:
We expect data-informed decisions, not guesses.
What Success Looks Like
A successful Community Marketing Lead:
Most importantly:
They consistently bring ideas that turn fans into customers.
Who We're Looking For
The ideal candidate is:
We want someone who naturally thinks:
"How do we get more fans excited about this product?"
and then actually executes the idea.
Requirements
Strongly Preferred
Not a Fit If
This role is likely not a fit if you:
Our Ideal Candidate
We're looking for someone who is deeply connected to gaming culture, understands fans because they are one, and has the drive to turn community engagement into ecommerce sales.
The best candidate is not necessarily the most experienced marketer.
It's the person who is constantly thinking:
"What would excite this fandom enough to engage, share, and buy?"
Then takes action to make it happen.
